SMPS Build Business 2015

by Adam Kilbourne, CPSM

It's almost here, Build Business 2015 in L.A. Tomorrow I board the plane and head west. Build Business is the largest conference for marketers in the A/E/C industry. Tec has been a proud sponsor of the conference for many years and this year is no exception. 

There is a new program track this year called MAX, which is modeled after TEDx. I was honored to be asked to help with the planning and logistics of the MAX sessions. Working with the volunteer committee and staff we started with no funding but were able to acquire sponsors allowing us to brand and promote MAX, and get some wonderful flowers for the stages. 

In addition to the logistics for MAX, my pet project is the SMPS Member Art Showcase. We have so many talented artists among our membership and this is a way to display some of that talent. We've got a dozen art works from 7 different artists. Several of the pieces will be in the Fellows Raffle and MAX Silent Auction, with proceeds going to SMPS U. 

Highlights and pictures when I return next week. 

Speaking Schedule

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Director of Marketing, Adam Kilbourne, CPSM has been selected to co-present at two conferences this spring.

Thursday, March 6th Adam and Barbara Shuck, FSMPS, CPSM - Firm-wide Marketing Communications Manager for Wilson & Company, Inc. Engineers & Architects, will be presenting "Whose Shoes are You Looking At? How introverts and Extroverts Can Work Together Effectively" at the SMPS Southeast Regional Conference.  This session will guide participants through the characteristics that make up introverts and extroverts, and provide take-aways that will ease the stresses each type of person may feel in a variety of situations in the office.  Adam and Barbara presented this session to the SMPS Oklahoma Chapter in July 2013. 

Thursday, May 1st Adam and Ted Orr, Marketing Manager - Schaefer, will be presenting "Photography Basics for Marketers" at the SMPS Northeast Regional UBER Conference  Adam and Ted are both hobby photographer that also shoot some of the projects for their firms. It's not always feasible or practical to hire a professional photographer. This session will provide the basics to help you get usable photography for general marketing purposes. We'll also provide some tips for when and how to hire a professional photographer.

Wednesday, May 7th Adam will be co-presenting Whose Shoes Are You Looking At? with Bethany Rustic Smith, Regional Marketing Manager for Turner Construction. They will be presenting at SMPS Pittsburgh's Marketing Mayhem Conference

Take Action!

I just returned from the SMPS national conference, Build Business 2012, in San Francisco. The conference theme was Take Action!

There were many great sessions to choose from it was difficult to pick. I stayed in a new track called Take Action Live! Loosely modeled after TED Talks, this series consisted of panels focused on the specific topics of: Respect, Promote, Differentiate, Create, Position, and Innovate. What I really liked about these sessions was hearing the different perspectives of the panelists, as well as the dynamic nature of the format. The time goes really fast when you have multiple mini-presentations.

Northeast Ohio Chapter members at Build Business 2012Aside from the educational breakout sessions, I feel the greatest benefit from Build Business is connecting with others in the industry. I have met so many people who are willing to provide guidance, advice and support for questions not only in marketing, but also business in general.

It’s not only time to Take Action! at the office, and now that my term as SMPS Chapter President is winding down (Frank, it’s been a please serving under you in the 7th Domain), it’s time to Take Action! in SMPS. As I continue to help move our chapter forward, I plan to continue my steps toward national involvement.

How are you going to Take Action!?